Original thinking on the asset class, market dynamics, technology, and operations — grounded in our experience across seven London assets.
True North CEO Jill Ju joined panels hosted by Real Asset Media and BE News at MIPIM 2026, discussing investment opportunities in Europe's living sectors and how AI and data-driven decision-making give operators an advantage across the full asset lifecycle.
Jill Ju joined an expert panel at Bisnow's deep dive into the future of shared urban living, making the case that returns depend on both strategy and execution. With seven London assets, True North's differentiator is reliable delivery: underwriting complexity, mitigating risk, and operating with precision.
True North CEO and Founder Jill Ju named finalist in two categories at Property Week's 2025 Inspiring Women in Property Awards: EDI Champion of the Year (Residential) and Innovator of the Year — recognising her commitment to equity, diversity, and innovation across the property sector.
Swiss Life Asset Managers enters a strategic joint venture, taking a minority ownership stake in True North Management. The partnership supports Swiss Life's strategy to diversify its UK living-sector portfolio and leverages True North's expertise in developing high-quality flexible-living spaces.
True North announces the opening of Holm Wimbledon Park in Southfields — 86 studios and communal spaces designed around mindful living, community, and ESG principles. The property carries forward a legacy of attainable spaces while setting the template for the platform's growth.
We publish when we have something worth reading. Our quarterly letter covers market developments, portfolio updates, and original research on flexible living as an asset class.
We welcome conversations with investors, policymakers, and industry participants interested in the flexible living sector.
