Investment manager · Anchored by Swiss Life Asset Managers
True North invests in, develops and operates flex-living across London: eight assets, three operating and five in delivery. Our principals have a combined track record of more than £5bn in London living, and since 2024 we have been anchored by Swiss Life Asset Managers, Europe's largest residential real estate investor.
Our team's experience includes
True North today
8
London assets: three operating, five in delivery
98%+
Occupancy at Holm Wimbledon Park since stabilisation
4.9/5
Member rating across our buildings
The team behind it
£5bn+
Combined track record of our principals in London living
8,000+
Beds and units across our principals' past projects
19
Specialists in-house: investment, development, operations, finance
As at November 2026; member rating as at August 2026. Team figures cover our principals' careers before True North.
What we do
Value in living is made in delivery, and lost there too. So we keep every stage in one team, from the first conversation with a landowner to the daily running of the building.
01
Off-market, through long relationships. We look for underused and obsolete buildings that can earn a commercially viable second life.
02
Planning led in-house. Every development consented and under fixed-price contract. Product shaped by what our members tell us.
03
Holm runs every building with one purpose: places to simply be. Professional management, curated community and Holmie, our proprietary AI concierge, with reporting to institutional standards.
Why True North
01
Our principals have a combined track record of more than £5bn in London living, built over careers in development, operations and investment banking. True North is the current chapter of a long record, not a first venture.
02
Three buildings operating and five in delivery, every one consented and under fixed-price contract. Holm Wimbledon Park stabilised within six months of opening. Holm Bloomsbury was 80% let within four weeks.
03
Institutional governance, transparency and long-term stewardship, with an entrepreneurial mindset. We pace deployment to the market, not to the fundraise. Deploying capital is the easy part. Knowing when not to is the job.
04
Our anchor partner since 2024 is Europe's largest residential real estate investor: in business since 1857, with €309.6bn under management, €120.9bn of it in real estate. Capital at scale, institutional guardrails and a pan-European reach.
Our principals have a combined track record of more than £5bn in London living, built over careers in development, operations and investment banking. True North is the current chapter of a long record, not a first venture.
Three buildings operating and five in delivery, every one consented and under fixed-price contract. Holm Wimbledon Park stabilised within six months of opening. Holm Bloomsbury was 80% let within four weeks.
Institutional governance, transparency and long-term stewardship, with an entrepreneurial mindset. We pace deployment to the market, not to the fundraise. Deploying capital is the easy part. Knowing when not to is the job.
Our anchor partner since 2024 is Europe's largest residential real estate investor: in business since 1857, with €309.6bn under management, €120.9bn of it in real estate. Capital at scale, institutional guardrails and a pan-European reach.
Swiss Life Asset Managers figures as at August 2026; ranking: IPE Real Estate, 2024.
We welcome conversations with investment partners, and with landowners, developers and lenders who share our conviction in London flex-living.
