When flexible living is delivered well, the social outcomes and the financial outcomes are the same thing. Higher satisfaction drives retention. Retention drives income stability. Stability drives investor returns.
“We don't have an ESG strategy bolted onto an investment platform. The investment platform is the ESG strategy. Every unit we deliver is a home someone couldn't otherwise access in London. Every operational decision is measured against customer wellbeing and environmental performance simultaneously.”
Holm Living is our customer-facing operating platform. It's where the investment thesis meets real life — where design decisions, community programming, and service standards translate directly into measurable outcomes for both customers and investors.
London needs 66,000 new homes per year and delivers fewer than 40,000. Every Holm Living unit is a home that wouldn't exist without private capital solving the supply gap. Our 98%+ occupancy rate isn't just a financial metric — it's evidence of genuine demand met.
779 homes delivered across seven London boroughs, with 3,347 more in the pipelineA 43% retention rate in flexible living is exceptional — the sector average sits below 30%. Customers renew because the product works: the spaces are well-designed, the service is responsive, and the community is genuine. Retention is the purest signal that impact is real, not performative.
Every percentage point of retention reduces void cost and acquisition spendCustomer satisfaction isn't a soft metric. In flexible living, a satisfied customer renews their tenancy, refers friends, and treats the asset with care. Our 5/5 rating translates directly into lower operating costs, stronger rental growth, and more predictable cashflows for investors.
Measured across move-in experience, maintenance response, and community engagementEvery new Holm Living asset is designed to meet or exceed emerging sustainability standards. Our existing portfolio is on a measured transition pathway — not a marketing commitment, a capex programme with milestones and accountability.
Our investor reporting integrates ESG metrics alongside financial performance. No separate deck. No afterthought.