Team

Specialist team, institutional standards.

True North is the current chapter of a long record. Our principals have spent their careers investing in, developing and operating living assets, and now bring that experience to a platform built for the purpose.

£5bn+

Combined track record of our principals in London living

8,000+

Beds and units across our principals' past projects

135+

Years of combined experience across leadership and advisors

Our team's experience includes

  • Greystar
  • Related Argent
  • Grainger plc
  • McLaren
  • UBS
  • Savills
  • EY
  • Lidl
  • V7

Leadership

Who leads True North.

Portrait of Jill Ju

Jill Ju

Founder and Chief Executive Officer

Jill founded True North in 2021 and has led it from its first acquisition to a portfolio of eight London assets, anchored since 2024 by Swiss Life Asset Managers.

She has spent more than a decade investing in London living. As Investment Director at Greystar she oversaw a student housing portfolio of more than £2bn and led investor relations and the Asia growth strategy. As Chief Investment Officer at The Collective she co-created COLIV, an early institutional flex-living fund, with DTZ Investors. She began her career in M&A at UBS.

She believes the measure of a building is how people feel in it, and that this is what sustains its returns.

BEcon, Peking University. MBA, Harvard Business School. Speaker at PERE, GRI, MIPIM and Bisnow; recognised by Forbes, Property Week and IPE.

Portrait of Shane O'Farrell

Shane O'Farrell

Chief Development Officer

Shane leads development across the portfolio, from planning to practical completion. He brings 19 years across the full development cycle in hospitality, retail and residential, including the acquisition and development of more than 2,000 beds.

He was Managing Director of Selina Hotels UK and Ireland, and Head of Property at Lidl UK and Ireland, part of Schwarz Gruppe.

Chartered Construction Manager (CIOB). BEng (Hons) Civil Engineering, University College Dublin. Diploma in Corporate Finance, Chartered Accountants Ireland.

Jai Madhvani

Chief Operating Officer

Jai joins True North as Chief Operating Officer in February 2027. He was Chief Financial Officer of The Collective and, before that, worked in investment banking at Deutsche Bank.

Senior team

Investment, development, operations, finance.

  • Portrait of Hao Yun Teo

    Hao Yun Teo

    Investment Director

    10+ years in London investment at Related Argent and Seaforth Land. Has acquired more than 415,000 sq ft of offices and £130m GDV in living, and arranged c.£327m of debt. MSc Real Estate Finance (First Class), University of Reading.

  • Portrait of Francesca Di Fulvio

    Francesca Di Fulvio

    Head of Operations

    15+ years in operations, including regional operations and operating standards at Greystar. MA, SOAS University of London. BA, Sapienza University of Rome.

  • Portrait of Joe Xiao

    Joe Xiao

    Group Financial Controller

    20+ years in finance, at Kocho Group and Greystar. FCCA. MSc Banking and International Finance, City, University of London.

  • Portrait of Cullum Alexander

    Cullum Alexander

    VP Development

    20+ years in development and project management, as Associate Director at Grainger plc, Director of Project Management at Doig+Smith and Project Director at Faithful+Gould. BEng (Hons) Civil Engineering, University of Edinburgh.

  • Portrait of Will Mangion

    Will Mangion

    Head of AI and Special Projects

    6+ years in AI and engineering, including generative AI and computer vision architecture at V7 and simulation engineering at Cobham Mission Systems. BSc Biochemistry, University of Bristol.

Board and advisors

Counsel we rely on.

  • Jenny Buck

    Non-executive Chair, Swiss Life Asset Managers UK; CIO, London LGPS CIV Limited

  • Mike Li

    Senior advisor on AI; Product Principal at Microsoft

  • Tim Munn

    Board member; Co-Chief Executive, Swiss Life Asset Managers UK

  • Dr Ingo Holz

    Founding shareholder; founder and former Chief Executive and Chairman of BEOS; 33+ years in European real estate

  • Marcus Hale

    Senior advisor, development

  • Fenja Winkelmann

    Former Head of Corporate Development at BEOS; advises family offices on real estate

Work with us.

We hear from people who want to build something that lasts.

talent@truenorthm.com