Original thinking on the asset class, market dynamics, technology, and operations — grounded in our experience across 779 units.
In an in-depth interview with Estates Gazette, True North Management founder and CEO Jill Ju discusses the thesis behind the platform, the role of Swiss Life Asset Managers as anchor partner, and why vertical integration is the competitive moat in flexible living.
Jill Ju joined two panel discussions at MIPIM 2026 — "Living Sectors: From Niche to Core" and "Operational Real Estate: Who Captures the Alpha?" — making the case for vertically integrated flexible living platforms as a distinct institutional asset class.
At Bisnow's London Residential Capital Markets event, True North Management presented data from 779 operational units demonstrating how integrated operations — not asset selection alone — drive risk-adjusted returns in the flexible living sector.
True North Management CEO Jill Ju received the Women in Property National Award for her role in building London's specialist flexible living investment platform and for championing diversity in institutional real estate.
We publish when we have something worth reading. Our quarterly letter covers market developments, portfolio updates, and original research on flexible living as an asset class.
We welcome conversations with investors, policymakers, and industry participants interested in the flexible living sector.