Platform

In living, the alpha is not the asset class. It is delivery.

One team controls every stage, from sourcing to service. That is where value is made in living, and where it is protected.

"Acquisition is the easy part. Delivery is the scarce capability in UK living."

Jill Ju, Founder and CEO, PERE Europe Forum, September 2026

Thesis

Constants in a changing city.

In uncertain times we ask one question: what stays constant? Our answer is people, and the cities they choose.

Why living

Demand that does not wait for the cycle. A granular, diversified income base, re-priced continuously rather than locked into one tenant on a long lease. Living held its occupancy through 2008 and through the pandemic.

Why London

A global city that keeps drawing people and capital, with housing supply that cannot keep pace. London started 5,547 new homes in 2025, 6% of its annual target of 88,000.

Why flex-living

Single-person households are 29.5% of the UK total and 35 to 43% in inner London boroughs, yet most of London's stock was built for families. Flex-living schemes have let four times faster than multifamily.

Sources: ONS; Molior; Knight Frank, 2024. As at August 2026. Sector statistics describe the market, not True North's own performance.

How we work

Five capabilities, one team.

  1. 01

    Disciplined execution

    Off-market sourcing through long relationships. Planning led in-house: Holm Bloomsbury and Holm Lombard Fields were each consented within 12 months. Every development under fixed-price contract.

    For partners: cost certainty on every development.

  2. 02

    Curated product design

    Private studios and en-suite rooms, with shared space curated for work, wellness and company. Designed from operating data and from what members tell us.

    For partners: a product people choose, at an all-in price that widens the demand pool.

  3. 03

    Efficient operations

    Holm runs every building: central leasing and servicing, people at the moments that matter, and Holmie, our proprietary AI concierge, for the rest.

    For partners: cost discipline that shows up in net income.

  4. 04

    Specialist team

    Investment, development, operations and finance under one roof, with careers built at Greystar, Related Argent, Grainger, The Collective, Lidl, UBS, Deutsche Bank and V7.

    For partners: key people who have done this before, at scale.

  5. 05

    Institutional alignment

    Governance and reporting built for institutional partners from day one, and sponsor co-investment alongside. Anchored by Swiss Life Asset Managers. Financing partners include ICG, Investec and Sanlam.

    For partners: interests aligned, information you can rely on.

Holm Bloomsbury, a Georgian terrace on a tree-lined London street

Operating brand

Holm: places to simply be.

Holm is the brand our members know. Calm, beautiful buildings, run well, with everything included and nothing to manage.

  • Fully furnished private studios
  • All-inclusive billing
  • Professional management
  • Curated community and events
  • Flexible terms

Holmie, our proprietary AI concierge, answers members around the clock, captures and qualifies enquiries and routes maintenance, so our people spend their time where it counts.

4.9/5

Member rating, as at August 2026

Visit Holm

Investment approach

Deploying capital is the easy part. Knowing when not to is the job.

We act as an investment manager with a fiduciary's discipline: one underwriting standard for every asset, deployment paced to the market rather than to the fundraise, and reporting held to the standard our partners hold themselves to.

  • Lower risk

    Core-plus

    Income-producing assets, enhanced through light-touch repositioning.

  • Balanced ยท our core strategy

    Build-to-hold

    A portfolio we develop to own and operate for the long term, balancing stabilised income with selective development.

  • Higher return, higher risk

    Value-add

    Active value creation: acquiring, developing and repositioning assets to institutional standard.

We partner through programmatic partnerships, club structures and separate accounts. Terms, detailed track record and returns are shared in our data room.

Technology

Deliberate about AI.

We believe the next generation of managers will adopt AI and technology deliberately, thoughtfully and systematically. For us that means Holmie in every building, data-led leasing and dynamic pricing, and an integrated stack linking property management, member experience and financial reporting.

Advised on AI by Mike Li, Product Principal at Microsoft, working with our AI lead.

See the platform at work.

The portfolio